Noble Joias

The Beginning of a Tradition

In 1976, Graciele Reis' parents founded a traditional jewelry chain in Minas Gerais, Brazil. With dedication and talent, they built a respected and admired brand in the jewelry market.

Over 35 years, the company has not only stood out for the quality of its pieces, but also for the recognition and awards it has received.

The Renaissance with Noble Joias

In March 2017, driven by passion and the desire to consolidate herself in the jewelry market, Graciele Reis founded Noble Joias. The new brand was born with a contemporary look at jewelry, without forgetting the concepts and pillars learned in the family business. Graciele brought with her the heritage of a long history of quality and excellence, establishing Noble Joias as a brand focused on innovation and tradition.

Focus on Online Retail

In 2021, Noble Joias expanded its operations to retail, with a special focus on online sales. This strategy allowed the company to reach a wider audience and offer convenience and accessibility to its customers, while maintaining the quality and exclusivity of its jewelry.

Collaborations and Partnerships

In 2022, Noble Joias began a series of collaborations and strategic partnerships to strengthen the brand and expand its presence in the market. These partnerships not only increased Noble Joias' visibility, but also brought new opportunities for growth and innovation.